diff --git a/sound/soc/sof/intel/hda.c b/sound/soc/sof/intel/hda.c
index e6a38de0a0aa..541c6052d4ed 100644
--- a/sound/soc/sof/intel/hda.c
+++ b/sound/soc/sof/intel/hda.c
@@ -783,8 +783,8 @@ int hda_dsp_probe_early(struct snd_sof_dev *sdev)
 				pci->class);
 			return -ENODEV;
 		}
-		dev_info(sdev->dev, "DSP detected with PCI class/subclass/prog-if 0x%06x\n",
-			 pci->class);
+		dev_info_once(sdev->dev, "DSP detected with PCI class/subclass/prog-if 0x%06x\n",
+			      pci->class);
 	}
 
 	chip = get_chip_info(sdev->pdata);